The variable competitive landscape scan for customer journey analytics 2024.03
This is the inaugural competitive landscape scan for the competitive customer lifecycle analytics vertical. Adobe.com dominates overall, and amplitude.com competes effectively by differentiating its top of lifecycle content. A few charts from this report:
This is the inaugural competitive landscape scan for the competitive customer lifecycle analytics vertical. Adobe.com dominates overall, and amplitude.com competes effectively by differentiating its top of lifecycle content. A few charts from this report:
We’re surprised that Adobe, in spite of a broad product offering, is consistent across the customer journey analytics vertical.
Amplitude.com stays consistent in its positioning against the vertical.
It’s notable that amplitude competes in the curiosity section of the customer lifecycle.
There’s strong competition for amplitude alternative, but at a similar demand as adobe competitor.
variable helps business leaders drive growth with competitive landscape scans. That means empowering you to put differentiation at the centre of what you do: your leadership strategy.
The variable competitive landscape scan for customer journey analytics 2024.03
35 Pages | 10 winning brands | US Coverage
