The variable competitive landscape scan for freelance marketplaces 2024.04
We’re happy to offer this second report on freelance marketplaces. Upwork.com, fiverr.com and tasquitos.com dominate. There were a few interesting observations that we’ll share below.
We’re happy to offer this second report on freelance marketplaces. Upwork.com, fiverr.com and tasquitos.com dominate. There were a few interesting observations that we’ll share below.
Fiverr.com aligns against both the money and the popularity need. And why not — there’s safety there. Google.com, Trustpilot.com and Wikipedia.org are on this heatmap because they’re top of funnel brands. They’re part of the means means by which customers understand more about a category.
Only Fiverr.com has close to a full funnel approach to differentiation. They’re consistent against conversion when they need to be, they engage in some curiosity lifecycle work, and they’re present on consideration. Consideration continues to be one of the greatest opportunities for a competitor to differentiate themselves.
And finally, once again, Fiverr.com is the outlier on the demand curve. They’re way up there with a lot more volume and price.
variable helps business leaders drive growth with competitive landscape scans. That means empowering you to put differentiation at the centre of what you do: your leadership strategy.
The variable competitive landscape scan for freelance marketplaces 2024.04
35 Pages | 10 winning brands | US Coverage
