The variable competitive landscape scan for product analytics 2024.07
The product analytics category differs from others in a few ways. Product organizations tend to focus on specific interactions, which drives greater complexity in the instrumentation, which in turn pushes greater costs onto developers and product teams.
The product analytics category differs from others in a few ways. Product organizations tend to focus on specific interactions, which drives greater complexity in the instrumentation, which in turn pushes greater costs onto developers and product teams. Some companies learned that the best way to rationalize these costs was to enable those teams to be the primary beneficiary of their efforts, leading to points of differentiation within, and among, this category. Here are a few highlights from this months competitive landscape scan.
Amplitude.com emphasizes and wins on save. Glassbox.com differentiates on reduce.
Whatfit.com really wants you to know they’re the best, and they get more attention on that claim than anybody else. Statsig.com differentiates on being the largest, and while they own the position, it gets relatively little attention.
Comparing the two giants of the category, amplitude.com and mixpanel.com head to head, it’s no surprise that each owns their branded word. Mixpanel wins data but loses analytics.
variable helps business leaders drive growth with competitive landscape scans. That means empowering you to put differentiation at the centre of what you do: your leadership strategy.
The variable competitive landscape scan for product analytics 2024.07
39 Pages | 10 winning brands | US Coverage
