The variable competitive landscape scan for marketing analytics 2024.07
Marketing analytics is among our most favourite category to scan because expect those competing for marketing analytics dollars to compete with marketing analytics data. And we’re impressed by what we see. Take a look at a few highlights from our latest report.
Marketing analytics is among our most favourite category to scan because expect those competing for marketing analytics dollars to compete with marketing analytics data. And we’re impressed by what we see. Take a look at a few highlights from our latest report.
It’s no surprise that hubspot.com wins its own branded word. We’d expect that. It’s in how much they dominate on what their target is looking for: easy to use, support, tracking, whole, and free.
We can see a similar pattern against optimizely.com — again, it’s no surprise that hubspot.com simply dominates on so many words, it’s notable where optimizely chooses to compete.
Zooming out a bit, this heatmap is quite a bit more comprehensive. It confirms just how much attention hubspot.com soaks up in the category, but can you spot the opportunities for differentiation?
variable helps business leaders drive growth with competitive landscape scans. That means empowering you to put differentiation at the centre of what you do: your leadership strategy.
The variable competitive landscape scan for marketing analytics 2024.07
39 Pages | 10 winning brands | US Coverage
