The variable competitive landscape scan for customer journey analytics 2024.07
The customer journey analytics category of analytics tends to use features that are more centred on the marketing organization than on the product, research, operations, or strategy departments.
The customer journey analytics category of analytics tends to use features that are more centred on the marketing organization than on the product, research, operations, or strategy departments. Here are a few highlights from the most recent competitive landscape scan.
Heap.io wins on the benefits of improve and understanding, hotjar.com wins on see and sitting, and snowplow.io on personalized.
Snowplow.io wins advanced and behavioral, while hotjar.com makes the claim they’re the best. They’re certainly the best at getting the most attention on their claim that they’re best.
In comparing heap.io and hotjar.com head to head, each wins their respective brand term, with the former making reference to the latter in some comparative context. Heap.io wins digital and insight.
variable helps business leaders drive growth with competitive landscape scans. That means empowering you to put differentiation at the centre of what you do: your leadership strategy.
The variable competitive landscape scan for customer journey analytics 2024.07
39 Pages | 10 winning brands | US Coverage
