The variable competitive landscape scan for competitive analysis 2024.07
The competitive analysis landscape is an interesting, recursive one. Here are a few highlights from the simplest heatmaps of the report.
The competitive analysis landscape is an interesting, recursive one. Here are a few highlights from the simplest heatmaps of the report.
Similarweb.com emphasizes recency with the word fresh. Brandwatch.com uses perfect. Note the volume bar on the right, which suggests that while each brand tries to position this way, it is unlikely that many in the market are ever exposed to such positioning.
Differences that matter a bit more are with respect to the financial terms. Semrush.com wins on paid, while spyfu.com competes directly for the money.
Brand24.com is popular. Brandwatch.com uses a similar word: prize, in its positioning.
variable helps business leaders drive growth with competitive landscape scans. That means empowering you to put differentiation at the centre of what you do: your leadership strategy.
The variable competitive landscape scan for competitive analysis 2024.07
39 Pages | 10 winning brands | US Coverage
