The variable 2024.c model release

We’ve improved the model that makes sense of competitive landscapes and the reports that image them, which makes them easier to understand, more useful, and more actionable.

The landscape scan report:

• Is centred on a domain and a context is built around it, enabling a leader to understand a position relative to competitor’s intent.

The model:

• Focuses on domains relative to who they speak to, about what they do, about how they do it.
• Extracts information about the features a domain talks about, relative to the volume of how much each feature receives.
• Relates information about features to tasks, tasks to titles, and all of them to domains.
• Incorporates tranco rank.

All verticals:

• Have been deprecated in favour of a domain dominated context.

The Landscape Scan charts and tables:

• Have been simplified.
• Use tables and graphs instead of heatmaps.

variable helps business leaders drive growth with competitive landscape scans. That means empowering you to put differentiation at the centre of what you do: your leadership strategy.