variable

PRIVACY POLICY

Effective Date: May 1, 2026 VARIABLE

1. Overview

This Privacy Policy explains how Variable collects, uses, and protects your information.

We operate in accordance with:

  • Personal Information Protection and Electronic Documents Act
  • General Data Protection Regulation (where applicable)
  • California Consumer Privacy Act (where applicable)

2. Information We Collect

Account Information

  • Email address
  • First and last name
  • Payment information (via Stripe)

User Inputs

  • Survey responses
  • Willingness-to-pay data
  • Segmentation and preference data
  • Psychometric and behavioral inputs

Uploaded Data

  • CSV, SAV, XLSX, Parquet files

Important: You must not upload personal identifiable information (PII) into datasets.

Generated Data

  • Synthetic twins
  • Demand models
  • Segments and preferences
  • Derived insights

Technical Data

  • IP address
  • Device/browser information
  • Log files

Tracking Technologies

We may use:

  • PostHog
  • Supabase
  • Google Analytics
  • Resend
  • Tally
  • Log Files

3. How We Use Information

We use information to:

  • Provide and operate the Services
  • Improve models and features
  • Generate aggregated insights
  • Communicate with users
  • Ensure system security

We may send:

  • Product updates
  • Service communications
  • Marketing emails (with opt-out)

4. Data Storage & Processing

Data may be stored and processed in:

  • The United States
  • Other jurisdictions where our providers operate

Primary providers include:

  • Supabase
  • Fly.io
  • Stripe

5. Data Retention

We retain data:

  • As long as necessary to provide the Services
  • Unless deletion is requested

7. Data Use for Improvement

We may use:

  • User inputs
  • Generated outputs

To:

  • Improve models
  • Develop features
  • Produce aggregated insights

This use is non-identifiable and aggregated.

8. Security

We take reasonable steps to protect data.

However:

  • No system is completely secure
  • Transmission of data is at your own risk

9. Children

The Services are not intended for users under 18.

10. Changes

We may update this policy.

Continued use constitutes acceptance.